APQP4Wind Welcomes Malene Frits Bou Zeid as Communications and Marketing Coordinator
Turning Complexity into Clarity
Malene is a versatile communications and marketing professional with a talent for bridging strategy and execution across complex B2B industries, including the wind sector. She brings a broad, end-to-end marketing skill set and a proven ability to turn complex technical topics into clear, compelling content. Throughout her career, she has helped organizations increase brand awareness, establish thought leadership, and engage diverse audiences.
“I’m very excited to join APQP4Wind at a time when the industry is placing a stronger focus on quality, collaboration, and shared standards. There’s so much important work happening here, and I look forward to amplifying how we communicate the value, purpose, and impact of that work. The framework that APQP4Wind develops gives the wind industry a shared quality language that reduces risk, improves collaboration, and ensures components are delivered right the first time. My goal is to make that work understandable and engaging for everyone involved, so stakeholders see the value of this framework and adopt it for all its benefits.
A Global Perspective
Born and raised in Denmark with Lebanese roots, Malene has also lived in Canada and Lebanon for seven years in total, giving her a broad international perspective. Fluent in Danish, English, and Arabic, she communicates confidently across cultures and markets, making her a valuable asset for a global organization like APQP4Wind. “Having had an international upbringing, I see myself as part Danish, part Lebanese, and part Canadian – a proud sum of all three,” she adds.
Making an Impact at APQP4Wind
In her new role, Malene will elevate APQP4Wind’s global communications, boost visibility, and engage the wind energy community. She will transform technical rigor into clear, targeted content that builds trust, credibility, and stronger connections across the industry.
Kim Nedergaard Jacobsen, CEO of APQP4Wind, shares his excitement about Malene joining the team:
“We are thrilled to welcome Malene. Her expertise in communications and marketing will be key in helping us articulate the value and tangible benefits of our framework. Her ability to simplify complexity and create content that resonates with both technical and non-technical audiences makes her the perfect addition to our team. We are confident she will strengthen our communication efforts and help our stakeholders better understand the impact of our work.
We are excited to have Malene on board and look forward to the contribution she will make in shaping APQP4Wind’s global communications and outreach.