How to Unlock the Full Potential of APQP4Wind

Quality starts with people taking ownership, but genuine ownership cannot simply be instructed. At the APQP4Wind Executive Forum 2026, Silja-Arina Blaschke, Director Corporate Integrated Management Systems at ENERCON, explored how organizations can create the conditions for people to take responsibility and contribute to quality. Watch her presentation to learn how genuine ownership and accountability can strengthen quality performance across the organization.

Quality starts with people taking ownership, but genuine ownership cannot simply be instructed. At the APQP4Wind Executive Forum 2026, Silja-Arina Blaschke, Director Corporate Integrated Management Systems at ENERCON, shared her perspective on how organizations can create a culture where people feel responsible for the quality of their work.

In her presentation, she explores why processes, procedures, and instructions alone are not enough to drive lasting quality performance. Instead, she highlights the importance of creating the right conditions for people to understand their role, take responsibility, and actively contribute to quality.

Watch her presentation to learn how organizations can move beyond simply assigning responsibility for quality and create genuine ownership and accountability across the organization.

Download Silja-Arina Blaschke's presentation

Watch Silja-Arina Blaschke's presentation below: